About TURS

TURS was founded in 1985 by a group of entrepreneurs passionate about textile innovation. The brand's origins trace back to a small workshop located in the south of France, where the founders began experimenting with new materials and manufacturing techniques. The initial goal was to create clothing that combines comfort, durability, and aesthetics.

Over the years, TURS has developed a unique expertise, integrating artisanal methods with modern technologies. In 1990, the brand expanded its product range by introducing accessories such as bags and shoes, which quickly gained popularity. Thanks to a quality-focused approach, TURS has established a strong presence in the national market, attracting a loyal customer base.

In the 2000s, TURS began to internationalise, with a growing presence in Europe and Asia. The brand participated in several trade shows, allowing it to forge partnerships with international distributors. In 2005, TURS launched an innovative line using eco-friendly materials, responding to the increasing demand for sustainable and responsible products.

The brand's strategy has always been to blend tradition and modernity. In 2010, TURS established an online sales platform, further enhancing its accessibility. Today, TURS is recognised for its commitment to quality and innovation. With collections refreshed each season, the brand continues to evolve while remaining true to its artisanal roots and original vision. TURS remains a key player in the fashion sector, with a clear mission to stand out through excellence and integrity.